Los Angeles, California (July 30, 2010) – Morinaga America, Inc. (www.hi-chew.com), marketing and distribution channel for HI-CHEW Fruit Chews in the U.S., will delight convention goers with HI-CHEW Fruit Chews during the Otakon 2010 at the Baltimore Convention Center from July 30-August 1. The HI-CHEW King will be featured in the Morinaga America Booth #H-1.
HI-CHEW Fruit Chews are a taste treat with a unique and long-lasting flavor sensation that has gained widespread popularity in Japan and throughout the Far East for decades. The #1 selling soft candy in Japan, HI-CHEW flavors include Strawberry, Green Apple, Mango, Orange, Melon and Banana and are available in individual sticks or small bags.
Otakon 2010, the convention of the otaku generation, is being held at the Baltimore Convention Center from July 30-August 1. In its 17th year, Otakon celebrates anime (film/video animation), manga (comic books) and all facets of Asian pop culture.
“Morinaga has been a long-time supporter and recognizes the significant impact of the anime and manga artistic movement,” said Toshiya Yasuda, President of Morinaga America. “Anime and manga talents have been featured on our Websites and in promotional materials for decades. The creativity that emanates from these incredible artists gives our product line an added playfulness that appeals to our HI-CHEW fans.”
Japanese confectionary company Morinaga launched the current version of HI-CHEW in 1975, and it has gained a near-cult following not only in Japan but throughout the Far East. Distributed in the U.S. by Morinaga America (www.hi-chew.com), the fruit chews are primarily available on the West and East Coasts in 7-Eleven, Costco, am-pm/ARCO and Ralphs, among others. Los Angeles-based Matrix Consultants is the agency of record supporting Morinaga America in expanding the HI-CHEW Fruit Chew brand across the U.S.